Dynasty Chinese Restaurant, a Chinese restaurant in Texas decided to upgrade
their Website from a static site to one that is database driven. They also
wanted to have the ability to market to their customers and send them
promotions. The goal is to generate more business while keeping greater
The company selected MenuPromote solution from CommercePromote as the system of
choice. The initial step was to build a brand new Website that has online
ordering capabilities. Dynasty has a very extensive menu with more than 15
categories that includes more than two hundred dish items.
Because of the extensive menu, it was important to offer online ordering so that
customers can place their order at their leisure without feeling pressured when
it is a phone order. Additionally, it also frees the reception staff time to
service customer at the restaurant instead of being on the phone taking orders.
The result is a higher average per order dollar value while their customer
service level improves at the reception.
Once the online order is in place, the restaurant started sending out eCoupons to
their contact database of thousands of customers. The MenuPromote eCoupon system
provides an easy-to-use eCoupon builder that allows the restaurant owner to
create an eCoupon in just a few minutes. Each email marketing campaign generated
a spike in their online orders during the promotion while bringing in new
customers. The customer is able to directly order the dish online from the
eCoupon or print a copy to bring in to redeem at the store. Since our system is
able to create eCoupons with QR or bar coding, the restaurant can quickly and
easily apply the appropriate discount at the POS by simply scanning the printed
Combining both the eCommerce and eMarketing tools in the MenuPromote system,
Dynasty is able to generate more than 600 monthly orders with an average per
order value of $30. This translate to more than $20,000 per month in additional
revenue for the restaurant.